Knowing Your Audience and How To Change It

I was bullied.  In elementary school the cool kids became the cruel kids and I was an easy target.

I was a fat child; 4’10” and 180 lbs is fat. F.A.T.  I ate well and healthy, and was on nearly every sport’s team, and still was obese. I blame my fat genes for my fat jeans.

Being the only redhead in the class made me a freak from the start.  Freckles were fugly and I knew it.

Also, I was a girl without a mother. While not unheard of when I was younger, kids just did not understand that life happens, things change, families come in different forms.  So they speculated and teased and punched their ways into my history.

Whatever.

When I began highschool I bullied myself.  I didn’t want to accept the fact that perhaps the other kids had matured enough to change their ways.

By 10th grade I lost most of my excess weight, made friends with another redhead and grew to love my freckles (connect-the-dots became my favourite distraction from Biology).

But I didn’t realize that perhaps some of the highschoolers came from schools where there was no bullying. I denied people access to my true personality because I didn’t want to be hurt AGAIN.

Also I convinced myself that none of them wanted to be friends with the girl that lived in the junk shop across the street.  To this day I live across the street from my former highschool.

Kids pass by every day with comments about the store, about me and the life they’ve hypothesized for me thinking I can’t hear any of it.

After reading about my woes with the youth in my area, can someone tell me why I’ve signed on as an official vendor for Toronto Youth Day 2013?

By July 21st I need to have a solid plan on how to engage youth and find ways to make my business interesting for them.

I have hope that I can transform these young people into history enthusiasts, treasure seekers, vintage vixens.

If you’re in Toronto on July 21st, come visit me during Toronto Youth Day 2013 and see if I figured out how to effectively engage the group of people I used to fear the most.

I’ll be in the first tent on the left.

http://www.yd-toronto.com/

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2 Comments

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2 responses to “Knowing Your Audience and How To Change It

  1. I think most people turn to bullying to mask their own insecurities (I came to this conclusion in hindsight, and f I didn’t genuinely believe it I’d be a MUCH angrier person!) – bear this in mind when talking to the ‘youth’. The cool kids all dress the same, and they’re all boring. Show them how to be individuals, and you’ll help them in so many other ways. Jx

  2. I reached the same conclusion fairly early on, and you’re right- I’ll do them the most good by helping to develop their positive attitudes and likeable personalities.

    I’m hoping to bring just the right mix of stock (ie. affordable, interesting, unique) to pique their interests and that’ll hopefully make them WANT to win gift certificates to the shop.

    I can’t wait to put my contest ideas into action. 🙂

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